How to make your readers believe you

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Be yourself. It is easier said than done, especially in a corporate environment.

It’s essential for writers to feel able to be themselves. And most people – often under pressure to conform to some corporate ethos, real or imagined – find this extraordinarily difficult.

Some have challenged convention: politicians such as Donald Trump, Nigel Farage and Boris Johnson. Although it may not be so easy in the business world, Warren Buffett has done it for decades, and Michael O’Leary of Ryanair is one of the few chief executives who has repeatedly challenged convention, while making himself unassailable by the sheer scale of his success.

Most people long to be themselves. They just need to be given permission to do so. When they are, their writing improves and organisations function better.

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